My name is Sandra Vu. I grew up in a sleepy, sad coastal town in Vietnam. My dad was a high-performing alcoholic who served two Vietnamese presidents.

But we were dirt-poor, as my dad had seven families to support.

I put myself through college – working as a tutor for the filthy rich, a waitress for a has-been football star, and a travel writer.

I got a scholarship from the US Government to study in Montana. I shook hands with President Obama and became the favorite student of a diplomat legend.

But I left law and diplomacy to an adventure of a lifetime in tech.

I have spent the last 10 years designing and investing. I have worked with startup unicorns from early stage to household brands.

Why subscribe?

If you're a designer, indie hacker, or startup founder navigating the messy world of building and scaling, this newsletter is for you.

I’ll show you how great design drives real business growth.

Every week, I break down:
💡 Design insights—from UI/UX best practices to real-world case studies.
🚀 Startup strategies—how to validate ideas, acquire users, and grow sustainably.
📈 Growth tactics—from pricing models to marketing experiments that work.

No fluff. No recycled advice. These are just actionable insights from someone who's been in the trenches of design, startups, and indie hacking.